Norm Rubin is Energy Probe's director of nuclear research and senior policy analyst, and a founder of Energy Probe Research Foundation in 1979. One of Canada's best-known environmentalists, he is a member of the Ontario Energy Board's Working Group on Electricity Demand-Side Management and Demand Reduction, the Ontario Power Authority's Conservation Business Stakeholder Advisory Group, and the Canadian Nuclear Safety Commission's Non-Governmental Organization Regulatory Advisory Committee.